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Search Engine Marketing Case Studies
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Search Marketing has created a revolution in marketing today. As part of an integrated online marketing campaign, Search has high potential to be measured and optimized for incredible efficiencies and returns. The following Case Studies illustrate benchmarks and successes by various SEM firms and vertical industry professionals.

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.

Boost Revenues by 20% – While Cutting SEM Costs by over 60%
Marin Software
January 2010

Doubling Profits from Paid Search
Marin Software
January 2010

Creating Efficiencies in Paid Search
Marin Software
January 2010

Trouve Boosts Leads by 30%
Marin Software
January 2010

ROI-Based Campaign Management: Optimization Beyond Bidding
Marin Software
October 2010

JumpFly Case Study Light Bulbs Etc.
JumpFly
July 2007

JumpFly Case Study All Things Aquarium
JumpFly
July 2007

SoundBytes.com
Patty Ramos, Prime Visibility
October 2005

Compass-Guard Security Systems
Patty Ramos, Prime Visibility
October 2005

SEO: the Secret Weapon in the E-Commerce Wars
Dylan Downhill and James Peggie, Elixir Systems
October 2005

SPARDATA Lowers Cost-per-Lead by 82% in 50 Days
Troy Perkins, EVNN
February 2005

Wyndham Hotels Generates Wedding Leads Via SEM
Jon Schepke, Proceed Interactive
October 2004

SCORE! Boosts Monthly Leads by 53%
Jon Schepke, Proceed Interactive
October 2004

Healthcare Information Company Boosts Revenue 50% Through SEM
Brad Warnick, ECNext
September 2004

Circuit City Achieves 187% of Revenue Goal
Lisa Jacobson, Advertising.com
September 2004

Hallmark Flowers Triples Revenue Goal
Lisa Jacobson, Advertising.com
September 2004

Online Florist Increases Sales 10x Through SEM
Richard Ball, Apogee Web Consulting
July 2004

Manufacturer Increases International Sales by 50%
Rachel North, OneUpWeb
May 2004

eMarketer Traces 16% of Online Sales to SEM
Lisa Wehr, OneUpWeb
May 2004

SEM Helps Telecom Player Drop Cost-Per-Order by 42%
Eric Patterson, Fathom Online
March 2004

California Realtor Dramatically Reduces Cost-Per-Lead
Eric Patterson, Fathom Online
March 2004

Online Retailer Sees 740% Increase
Laura Thieme, Bizresearch
March 2004

SEM Helps Gardening Supplier Triple Online Sales
Braveheart Design Inc.
January 2004

Small Business Sees Sharp Growth From Budget SEO Campaign
Scott Litvack, Prime Visibility, LLC
October 2003

Manufacturer Triples Qualified Leads from Search Engines
Wendy Kotsakis, Pennant
September 2003

Marketing Firm Gets 70% of New Business From Search Engines
Rob Laporte, DISC Search Engine Marketing
July 2003

Adventure Travel Company Grows Web Site Traffic by 50%
Lisa Ashe, WebMama.com
July 2003

Sports Trading Cards Company Draws 800,000 Visitors From SEO
Laura Galante, Prime Visibility
July 2003

Online Retailer Grows Revenue 149% Through SEM
Anne Kennedy, Beyond Ink
July 2003

Law School Builds Overseas Study Program With SEM Campaign
Greg Jarboe, SEO-PR
July 2003

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