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2018 Forum - Agenda
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Day 1: April 5, 2018

8:30 AM - 5:00 PM


• SEMPO Salary Survey Report Review
• Planning for 2016 State of Search Survey
• Brainstorming Other Research Committee Opportunities

8:30 AM - 9:15 AM

Morning Coffee and Networking

9:15 AM - 11:30 AM

Google Training Workshop

9:15 AM - 11:30 AM

gShift Training Workshop: Keyword Application and SEO Competitive Analysis

Is the use of keywords within your content an art or a science?  Discover techniques to create content that gets discovered in the search engines for multiple relevant keywords.  Also learn how to easily build more content that will help increase authority within your site.

Within this session, you will learn a step by step process to uncover why and how competitors are ranking for a target keyword.  Through this reverse engineering you will be able to determine if it is even possible for your web presence to rank on page one, as well as opportunities for off-site SEO.

A certificate of completion will be offered for this training


Vicky Lawrence

11:30 AM - 12:45 PM

Networking Lunch


12:45 PM - 1:30 PM

Opening Keynote


1:30 PM - 3:45 PM

Bing Training Workshop: Excel With Bing


Looking to make the most of your Bing Campaigns?  Come join us at Excel with Bing, an interactive training session where you will learn tip, tricks and strategy to help you maximize your search campaigns on Bing.  From the nuanced differences between Bing and Google and how to import your AdWords campaigns to learning on how to set-up and optimize your Bing Shopping Campaigns.  We will also spend time exploring where Search is headed with Voice Search, Digital Assistants and Bots.  We will be setting you up to Excel with Bing today and tomorrow.

A certificate of completion will be offered for this training.


Christi Olsen

Rachel Rogowin


1:30 PM - 3:45 PM

Conductor Training Workshop


A certificate of completion will be offered for this training

3:45  PM - 4:00 PM

Afternoon Networking Break

Refreshments Served
4:00  PM - 4:45 PM

Website Search Special Interest Group Panel


Steve Zakur


Mike Grehan

5:30 PM - 7:00 PM

SEMPO Cities Reception Event

Join us on to reconnect with old colleagues and make new friends! As the focus point during our Member Forum reception, SEMPO Cities will be highlighted and following the address, the winner of the SEMPO Cities Leadership award will be announced.                                             


Day 2: April 6, 2018

8:00 AM - 8:50 AM

 Registration and Networking Breakfast

Enjoy breakfast, mix with friends and colleagues from the search marketing industry

8:50 AM - 9:00 AM

Introduction and Welcome Remarks

SEMPO Board of Directors

9:00 AM - 9:50 AM

Opening Keynote

9:50 AM - 10:50 AM

Thought Leadership Keynote Talks and Round Table Discussions


Social Media's Impact on Search: Separating Fact From Fiction


Looking into the Future of Search 



Corey Morris


Bill Leake 

10:50 AM - 11:10 AM

Networking Break and Sponsor Reception

11:10 AM - 1:50 PM

Thought Leadership Keynote Talks and Round Table Discussions


How are the SEMPO State of Search Findings Holding Up So Far in 2018?


Expanding Your Organic Visibility with Featured Snippets


 The Future of Site Search 



Marc Englesman


Josh McCoy


Mike Moran

1:50  PM - 2:00 PM

Closing Remarks


2:00 PM

Informal Closing Networking Event

Find some fellow members to continue learning from and spend the afternoon golfing, touring, drinking, or catching a flight home.

Have a suggestion? We'd love to hear it! We're working on activities for SEMPO attendees to connect after the event concludes. 




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