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2017 Forum - Speakers
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Tyler Barnes, Associate Director of Organic Search, VML Name: Tyler Barnes
Company: VML
Job Title: Associate Director of Organic Search

Tyler helps lead the VML Organic Search Channel, providing strategic insight to Fortune 500 clients in the B2C, B2B, and E-commerce sectors. Tyler is a high energy, ‘think outside of the box’ leader, pushing to continuously innovate in a changing landscape.

Twitter Handle: @thetylerbarnes

Joseph Beccalori, CEO, Interact Marketing Name: Joe Beccalori
Company: Interact Marketing
Job Title: CEO

Joe Beccalori is the founder and CEO of Interact Marketing, a New York based agency with 25 team members specializing in design, search, and social media. Joe also holds an MBA in Marketing from The State University New York at Albany (1996). He is happily married for 20 years, and is the proud father of three children, two dogs, a cat, and a turtle. When not working, he enjoys playing piano, hiking, and taking scenic drives in a modest collection of classic sports cars.

Twitter Handle: @interactmktg

Michael Bonfils, Intl Managing Director, SEM International Name: Michael Bonfils
Company: SEM International
Job Title: Intl Managing Director

How do you keep executives happy when it comes to Search Marketing?
The best way to keep executives happy when it comes to search marketing is to do all of the work and give them all of the credit for doing it and providing the strategy. Most executives really don’t want to know the details, they just need it done yesterday and done well.
What do you feel is your greatest day-to-day challenge?
My greatest day-to-day challenge besides going to sleep, would probably be waking up.
What do you feel is your greatest day-to-day opportunity?
My greatest day-to-day opportunity will always be the first thing I read from really smart people in the morning. It sets the structure of the day and helps me focus on what may come out of those discussions in the future.
What do you feel is going to be the next major technology shift that will impact Search Marketing?
I feel the next major technology shift that will impact search marketing is dealing with search in an augmented reality world and speech based searching.
What do you feel is going to be the next major user behavior shift that will impact Search Marketing?
Over the last decade, users behavior has gone from simple searches to complex questions. The next behavior shift that will impact search marketing is personalized responses to individuals based on the complexity of their questions as well as many other factors (their demographic and geographic profiles, customer journey stages etc)
If you could start over in Search Marketing, what are three things you would do differently?
Keeping in mind, this year is my 20th year in search, the first thing I would do if I can start over in Search Marketing would be searching for “How to be an Investment Banker.” The second would be buying and reading whatever book that comes up on (version 1) . The third thing would be to run as fast and as far as I can from being a search marketer and investing in Google and Facebook when they were pre IPO. ?
If you could wave a magic wand, what might appear to enhance Search Marketing?
If I can wave a magic wand, I would create a search marketing enhancement that helps marketers realize that there is no such thing as translation of keywords, that all keywords in a different language are searched differently, used differently and engaged differently.
What Search Marketing tools do you find most useful and why?
Most of the tools I find most useful are custom, tools that Bill Hunt provides on global redirects and HREFLANG analysis as well as our own Competitive Customer Journey segmented share of voice tool. I also like some of the standard ones: ScreamingFrog, MajesticSEO, LinkDex, SearchMetrics, AWR.
What do you hate and/or love about the Search Marketing Industry?
I would say I the biggest thing I hate about the search marketing industry is that they tend to allow a massive monopoly set the rule of law. The biggest thing I have loved and love about the search marketing industry is those who don’t follow the rule of law and think out of the box and create new rules. (PS…I am not implying spamming or creating tactics that exploit search users and their search engines)
What’s one fact about you that would surprise attendees?
I was a POW for 15 minutes, held at gun point in a war zone in Croatia in the 90s.

Twitter Handle: @michaelbonfils

Brian Cato, Director, SearchPro YP Name: Brian Cato
Company: Director SearchPro
Job Title: VP

I have worked in the digital arena of connecting Buyers & Sellers for 10+ Years, in both Product & Operational leadership roles. One of my key attributes is connecting SMB’s to consumers in palatable & modern avenues, that increase ROI.

Barbara Coll, CEO, Inc. Name: Barbara Colli
Company: Inc.
Job Title: CEO

How do you keep executives happy when it comes to Search Marketing?
To keep executives happy when it comes to Search Marketing you need to provide them with insights into their business strategy, like a solid keyword discovery deliverable, but even as important show them the search visibility results of minor modifications to their company website.

What do you feel is your greatest day-to-day challenge?
Google, and other engines, will continue to mine the information provided by the behavior of searchers to provide more informational material and advertising direct from the search engine (i.e. local results, knowledge graph) that will push true organic results even further below the fold.

What do you feel is going to be the next major technology shift that will impact Search Marketing?

Social media sites will continue to more closely integrate with traditional search engines thus challenging the search engines to figure out how to monetize the search behavior on those sites.

If you could start over in Search Marketing, what are three things you would do differently?
Found SEMPO earlier!

Twitter Handle: @webmama

Mike Corak, VP/GM, DAC Group
Name: Mike Corak
Company: DAC Group
Job Title: VP/GM

Mike Corak is the VP/GM at DAC Group, one of North America’s leading digital performance agencies. Mike oversees the Louisville office’s operations, contributing to agency growth throughout the southern US, supporting localized branding efforts and providing consultation in digital brand strategy and performance marketing for the agency and its clients. Mike has developed and implemented winning integrated digital strategies for hundreds of companies including Bank of America, Coca-Cola, ConAngra Foods, ConocoPhillips, Farmers Insurance, FedEx, General Electric, Nike, Office Depot, and Walt Disney. Previously, Mike co-founded and launched content marketing agency Ethology, and led strategy teams at Ethology, Off Madison Ave and iCrossing. Mike is a graduate of University of Arizona, serves on charity and trade boards including SEMPO (Search Engine Marketing Professionals Organization), and is a quoted and practicing thought leader.

Twitter Handle: @MikeCorak

Donald DeVange, Principal, Co-Founder D2 Creative, LLC Name: Donald DeVange
Company: D2 Creative, LLC
Job Title: Chief Strategist, Co-Founder

Don is changing how marketing is presented to make it more useful and satisfying experience for everyone involved by bringing the "Why" back to marketing. He is focused on performance and growth through testing and optimization, which has been an obsession of his for nearly two decades.

Twitter Handle: @D2Creative_marketing

Jeff Ferguson, CEO & Founder, Fang Digital Marketing Name: Jeff Ferguson
Company: Fang Digital Marketingl
Job Title: CEO & Founder

Jeff Ferguson is the CEO & Founder of Fang Digital Marketing, a boutique digital advertising media agency, specializing in search engine, display, social, and mobile marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster.

Twitter Handle: @countxero

Colleen Harris, SEO Specialist, CDK Global Name: Colleen Harris
Company: CDK Global
Job Title: SEO Specialist

Colleen Harris is a senior search engine optimization specialist at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. Speaking engagements include the SMX Advanced, Driving Sales Executive Summit, WIT, Seattle Search Network, 501 C Commons and the national SEMPO member conference. Colleen also volunteers locally on a digital team for new non-profits.

Twitter Handle: dawg2610

Courtney Herda, CEO & Founder, Smarter Searches Name: Courtney Herda
Company: Smarter Searches
Job Title: CEO & Founder

Courtney Herda, founder and CEO of Smarter Searches, is an expert in digital marketing, having spent more than a decade working at agencies and in-house before starting her own agency. She was named a Top 20 Digital Marketing Strategist by the Online Marketing Institute, one of the Top 15 Most Influential Educators in Digital Marketing, and is a frequent speaker at conferences like PubCon.

Twitter Handle: @courtneyherda, @smartersearches

Simon Heseltine, VP of Search, Name: Simon Heseltine
Job Title: VP of Search

Simon Heseltine is the Vice President of Search at,, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites. His past experience includes running Global SEO for Hewlett Packard Enterprise, and leading the award winning Audience Development team at AOL. He sits on the board of SEMPO, and until recently taught Online Marketing at Georgetown University in Washington, D.C. as part of their Digital Media Management program.

Twitter Handle: @simonheseltine

Jeremy Hull, VP, Innovation, iProspect Name: Jeremy Hull
Company: iProspect
Job Title: VP, Innovation

Jeremy drives innovation for iProspect clients; identifying and collaborating with the leading platforms and partners to drive the best possible digital performance for clients. Additionally, he strategically integrates new channels into each client's marketing ecosystem to meet the demands of the rapidly evolving digital landscape. He is a regular speaker at industry events and in the media. In 2013, Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame.

Twitter Handle: @jeremyhull

Josh McCoy, Digital Marketing Strategist, Vizion Interactive Name: Josh McCoy
Company: Vizion Interactive
Job Title: Digital Marketing Strategist

A Digital Marketing Strategist at Vizion Interactive, possessing a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into “all things search,” Josh’s years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve. Aside from his duties at Vizion Interactive, Josh manages the Kansas City Search Engine Marketing Association, Is the leader of the SEMPO Cities KC Search Conference, has written for Search Engine Watch and has been a speaking contributor to SES, ClickZ Live, Digital Summit and Integrated Marketing Summit.

Twitter Handle: @joshuacmccoy

Jaroslaw Miszczak, Head of Client Service, Bluerank Name: Jaroslaw Miszczak
Company: Bluerank
Job Title: Head of Client Service

He has more than 10 years of experience in search engine marketing field. At Bluerank he is responsible for organization and coordination of work at Client Service department and supervise the implementation of online marketing activities for key clients of the agency: Mitsubishi, Leroy Merlin, ING, Ernst&Young, Skanska. He is certified AdWords and DoubleClick specialist who carries out a lot of trainings in terms of SEO/SEM for marketers in Poland.

Twitter Handle: @jarekmPL

Mike Moran, Senior Strategist, Converseon Name: Mike Moran
Company: Converseon
Job Title: Senior Strategist

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, and web metrics, who, as a Certified Speaking Professional, regularly makes appearances worldwide. Mike regularly teaches in the Rutgers MBA program and is a Senior Fellow at the Society for New Communications Research. Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. Mike helps Converseon’s key clients with social media marketing and social media listening issues. Mike is also a senior strategist for Converseon's sister technology company, Revealed Context, whose ConveyAPI won the DataWeek Top Innovator Award for Social Data Mining. He is a senior strategist for SoloSegment, a marketing solutions company that uses technology and consulting services to simplify and amplify the marketing that you already do, focusing especially on website search, content analytics, and personalization. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. He held various roles in his IBM career, including eight years at IBM’s customer-facing website,, where he introduced IBM to search marketing and website search marketing. Mike is co-author of the best-selling book Search Engine Marketing, Inc., now in its third edition, and Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology. You can learn more about Mike at his website.

Twitter Handle: @MikeMoran

Corey Morris, Director of Digital Strategy, ER Marketing Name: Corey Morris
Company: ER Marketing
Job Title: Director of Digital Strategy

Corey is a leader in the search marketing community through his role guiding clients through leadership of the digital group at ER Marketing, serving on the global board of SEMPO, as founder of the KC Search Conference, as a speaker at national conferences, and as a contributor to Search Engine Journal.

Twitter Handle: @coreydmorris

Scott Nickels, Founder/Consultant, BigFish Consulting, LLC Name: Scott Nickels
Company: : BigFish Consulting LLC
Job Title: Founder/Consultant

Scott heads BigFish Consulting – a boutique agency focused on inbound marketing and digital strategies. Scott is formerly the Director of Audience & Engagement for Hearst Autos (Car and Driver). Previously, he's held leadership positions in various agencies and brands, including starting and running the SEO efforts for The Home Depot. Scott is a frequent speaker on the subject of digital marketing, brand strategy and search behavior, including the occasional opportunity to guest lecture at his alma mater, Georgia Tech.

Twitter Handle: @scott5cents

Alex Oliveira, CEO, Prediq Media Name: Alex Oliveira
Company: Prediq Media
Job Title: CEO

As a hands on leader of multiple successful companies, Brazilian-born and South Florida-raised Alex Oliveira has helped clients advance their businesses and brands by building and executing interactive marketing campaigns for over 15 years.

With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketing and entrepreneur.

Twitter Handle: @alexf_oliveira

Christi Olson, Bing Evangelist, Bing Name: Christi Olson
Company: Bing
Job Title: Bing Evangelist

Christi is the Bing Ads Evangelist at Microsoft in Seattle, Washington. She is an internationally recognized speaker and expert in Search Engine Marketing. For over a decade she has been a student and practitioner of SEM, living and breathing through the evolution of search and the transformations that have kept us on our toes and adjusting our digital strategies. Christi is passionate about marketing and has spent her career helping businesses solve their marketing challenges and reach their goals through studying and analyzing data to develop actionable insights and strategies, and in developing integrated and holistic campaigns across digital channels.

Twitter Handle: @christijolson

Seth Rand, Founder & CEO, Rand Marketing Name: Seth Rand
Company: Rand Marketing
Job Title: Founder & CEO

Seth Rand is the Founder and CEO of Rand Marketing, along with being a Digital Marketing professional with over 14 years experience. Seth has assisted over 1,000 businesses and is a speaker and published author on a variety of topics that focus on business and marketing. In addition to Rand Marketing recently being named to the Inc. 5000 list, Seth was also named a Premier Google Partner and South Florida Business Journal 40 Under 40 in 2016, and serves on the Board of Directors of the Better Business Bureau in Southeast Florida.

Twitter Handle: @SethRand

Jeff Sass, Chief Marketing Officer, .CLUB Domains Name: Jeff Sass
Company: .CLUB Domains
Job Title: Chief Marketing Officer

Jeff has over 30 years of experience in the technology and entertainment industries and has co-founded several start-ups including mobile commerce pioneer in 1999. Jeff joined the .CLUB team in March 2012, and has led the company's marketing efforts throughout the process of acquiring and launching the .CLUB top level domain. Previously, as Vice President, Chief Evangelist at Myxer from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. He is a Co-Founder of EntrepreneurWiki, and Social Object Factory. Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive.

A graduate of Cornell University, Jeff is a frequent speaker and panelist on domain names, mobile marketing, digital music, entrepreneurship and social media. He has been an online instructor for the University of San Francisco’s Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, Entrepreneur, DMNews, Mobile Marketer, iMedia Connection and others. He was a co-host of the Cast of Dads podcast and has written regularly for a number of blogs including,, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony Digidad and is currently a member of the board of directors of The Domain Name Association (

Pablo Slough, Head of Performance Activation, Google Name: Pablo Slough
Company: Google
Job Title: Head of Performance Activation

Pablo is currently Head of Performance Activation, which is a team of specialist sales people focusing on developing Search solutions for our top clients and agencies across 4 main areas Automation, Audience, Mobile and Creative Excellence. He joined Google in Mexico in November 2009, where he started as Head of Industry focusing on Travel, Finance, CPG and Healthcare verticals; he then became Country Manager of Google México in 2012. Before joining Google Inc., Pablo worked as Digital Director for CIE Entertainment / OCESA and Universal McCann Latin America. Prior to that Pablo set-up a few start-ups in Europe (, Plush and Creative Hot House).

A serial entrepreneur and always close to technology, advertising, and e-commerce, Pablo’s mission is promoting the Internet and Mobile ecosystem. Pablo was also a board member of IAB in Mexico for several years, an Endeavor mentor, co-founded the Masters of Internet Business in Mexico ( and most recently started a co-working space in Mexico for budding entrepreneurs (

He holds an MBA from IESE, University of Navarra (Barcelona, Spain), and a BA in Economics from McGill University (Montreal, Canada). He speaks English, Portuguese and Spanish. In his spare time, Pablo lives in the Bay Area with his wife and 3 crazy boys, enjoys traveling, mountain-biking and snowboarding.

David Szetela, Owner and CEO, FMB Media Name: David Szetela
Company: FMB Media
Job Title: Owner and CEO

David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.

His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Cranberry Radio and distributed by iTunes and other major outlets.

David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon.

Twitter Handle: @Szetela

Todd Ulise, Vice President, Name: Todd Ulise
Job Title: Vice President

In nearly 20 years in digital media Todd Ulise has successfully built up three companies taking revenue from $1,000,000 to $65,500,000 while hiring and training hundreds. Ulise is Vice President of Ulise holds an MBA from Pepperdine and a Triple Major from University of Arizona.

Twitter Handle: @todd_ulise


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