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2017 Forum - Agenda
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Day 1

8:30 AM - 5:00 PM


• SEMPO Salary Survey Report Review
• Planning for 2016 State of Search Survey
• Brainstorming Other Research Committee Opportunities


8:30 AM - 9:15 AM

Morning Coffee and Networking

Leadership: VP of Education Simon Heseltine and co-chairs Justin Fuchs and Dana Todd The SEMPO Education Committee is responsible for:

· Determining topics and securing presenters for monthly SEMPO's Google+ Hangouts on Air: Chat with Industry Experts

· Reviewing submitted articles, resources and presentations for SEMPO blogs, webinars, Hangouts and educational ventures

· Reviewing submitted event calendar and training provider listings

· Determining monthly themes and industry polling topics in collaboration with the SEMPO Research Committee

· Securing and promoting speakers for educational programs including SEMPO Cities, SEMPO Member Forum and to outside business organizations to promote quality search practices SEMPO's monthly Hangouts Chat with Industry Experts focuses on a different theme each month and corporate members are invited to share their thoughts and education with the industry. In addition, webinar series presented by corporate members meet the growing need for education on search-related topics within and beyond the search marketing industry. Professional webinars are geared for search and digital marketing professionals who need to stay abreast of the latest techniques and tools. Whereas, 101 webinars are tailored to professionals who use search marketing as part of their jobs and to people just beginning their search marketing careers.


9:15 AM - 11:30 AM

Google Training Workshop: The New Adwords Experience


Learn all about the "New Adwords Experience." Get tips and tricks on navigation as well as a live demo into some great shortcuts, insights and reporting in the new interface. The session will conclude with best practices utilizing new features to increase ROI for your clients.

A certificate of completion will be offered for this training

9:15 AM - 11:30 AM

gShift Training Workshop: Keyword Application and SEO Competitive Analysis

Is the use of keywords within your content an art or a science?  Discover techniques to create content that gets discovered in the search engines for multiple relevant keywords.  Also learn how to easily build more content that will help increase authority within your site.

Within this session, you will learn a step by step process to uncover why and how competitors are ranking for a target keyword.  Through this reverse engineering you will be able to determine if it is even possible for your web presence to rank on page one, as well as opportunities for off-site SEO.

A certificate of completion will be offered for this training


Vicky Lawrence

11:30  AM - 12:45 PM

Networking Lunch




12:45 PM - 1:30 PM

Opening Keynote – Google 

1:30 PM - 3:45 PM

Bing Training Workshop: Excel With Bing


Looking to make the most of your Bing Campaigns?  Come join us at Excel with Bing, an interactive training session where you will learn tip, tricks and strategy to help you maximize your search campaigns on Bing.  From the nuanced differences between Bing and Google and how to import your AdWords campaigns to learning on how to set-up and optimize your Bing Shopping Campaigns.  We will also spend time exploring where Search is headed with Voice Search, Digital Assistants and Bots.  We will be setting you up to Excel with Bing today and tomorrow.

A certificate of completion will be offered for this training.


Christi Olsen

Rachel Rogowin

1:30 PM - 3:45 PM

Conductor Training Workshop


A certificate of completion will be offered for this training

3:45  PM - 4:00 PM

Afternoon Networking Break

Refreshments Served
4:00  PM - 4:45 PM

Website Special Interest Group Panel

4:45  PM - 5:20 PM

Closing Keynote Presented By Rowe Digital

How do you keep executives happy when it comes to Search Marketing?
To keep executives happy when it comes to Search Marketing you need to provide them with insights into their business strategy, like a solid keyword discovery deliverable, but even as important show them the search visibility results of minor modifications to their company website.

What do you feel is your greatest day-to-day challenge?
Google, and other engines, will continue to mine the information provided by the behavior of searchers to provide more informational material and advertising direct from the search engine (i.e. local results, knowledge graph) that will push true organic results even further below the fold.

What do you feel is going to be the next major technology shift that will impact Search Marketing?

Social media sites will continue to more closely integrate with traditional search engines thus challenging the search engines to figure out how to monetize the search behavior on those sites.

If you could start over in Search Marketing, what are three things you would do differently?
Found SEMPO earlier!

5:30 PM - 7:00 PM

SEMPO Cities Reception Event



Join us on to reconnect with old colleagues and make new friends! As the focus point during our Member Forum reception, SEMPO Cities will be highlighted and following the address, the winner of the SEMPO Cities Leadership award will be announced.                                             


Day 2


8:00 AM - 8:50 AM

Registration and networking breakfast

Enjoy breakfast, mix with friends and colleagues from the search marketing industry

8:50 AM - 9:00 AM

Introduction and Welcome Remarks

SEMPO Board of Directors

9:00 AM - 9:50 AM

Opening Keynote

Thought Leadership Keynote Talks and Global Awards Presentations



9:50 AM - 10:10 AM

Video Marketing Strategies: 5 Reasons Your Digital Marketing Strategy Need Video

Best Paid Search Campaign (Agency/Consultant) Award Presented

Joe Beccalori

10:10 AM - 10:30 AM

Search Marketing in the Age of Robots

Best Paid Search Campaign (In-House) Award Presented

Jeff Ferguson
10:30 AM - 10:50 AM

Fact vs Fiction: The Impact of Social on SEO

Best SEO Campaign (Agency/Consultant) Award Presented

Corey Morris

10:50  AM - 11:10 AM

Networking Break and Sponsor Reception

Thought Leadership Keynote Talks and Global Awards Presentations

11:10 AM - 11:30 AM

Best SEO Campaign (In-House) Award Presented

Bill Leake

11:30 AM - 11:50 AM

Best Use of Technology/Tool (Ecosystem) Award Presented

Mike Corak
11:50 AM - 12:10 PM

SEMPO Excellence Award Presented

Mike Grehan
12:10 PM - 12:30 PM

What You Need to Know About Voice Search and Natural Language

Colleen Harris

12:30 PM - 12:50 PM Topic Coming Soon! Marc Englesman
12:50 PM - 1:10 PM Topic Coming Soon!

Josh McCoy

1:10 PM - 1:30 PM  Topic Coming Soon!

Tyler Barnes

1:30 PM - 1:50 PM

Understanding Search in a Mobile-First, Voice-Enabled World

Scott Nickels

1:50  PM - 2:00 PM

Closing Remarks


2:00 PM

Closing Networking Event

Find some fellow members to continue learning from and spend the afternoon golfing, touring, drinking, or catching a flight home.

Have a suggestion? We'd love to hear it! We're working on activities for SEMPO attendees to connect after the event concludes. 

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