Search Engine Marketing via Data Mining
2012 Asia Tour Guangzhou Summit
08 November 2012 - SEMPO Greater China
The 2012 SEMPO Greater China boutique summit was
successfully held on November 8th in Guangzhou, China. The first
time held in southern China, the summit themed "Search Engine Marketing via
Data Mining” was a part of the SEMPO
APAC 2012 Asia Tour.
China’s leading search engine dominator Baidu was deeply
involved, as were advertisers from different industries, consulting firms, and
third-party technology providers. Delegates dissected the opportunities and
challenges brought by data mining.
Thanks to the measurability and analyzability of online
marketing including search, professionals engaged are able to track, analyze
and then further optimize the result of marketing campaigns, which leads to the
true north of the entire marketing ecosystem.