2013 State of Search Marketing Report
The 9th Annual SEMPO State of
Search Marketing Report 2013, in conjunction with Econsultancy,
is available for download. The annual SEMPO study is an aggregation of
information provided by organizations from 25 different countries from
marketers across a range of business sectors and types of agencies.
The report was conducted by SEMPO in November
2013, and the survey was completed by over 400 advertisers and agency
respondents. SEMPO and Econsultancy promoted the survey to their respective
members, offering a complimentary copy of the report as the incentive for
The State of Search Marketing Reports provides a detailed
look into valuable data and insights regarding search strategy and tactics. The
report is designed to capture the continually evolving role of search marketing
as part of an integrated marketing mix. Questions included topics such as
channel-specific budget increases/decreases, objectives, and metrics. Two
separate tracks of questions for advertisers and for agencies generated interesting
take-aways and discussions.
Key takeaways include:
- While more than eight out of ten marketers
identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that
Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is
spent on search, with 31% on paid search and 18% on SEO (see chart below)
- 63% of businesses will be increasing their
paid search budget for 2014 while 47% plan to do so for SEO
Marketing Spend for Companies
SEMPO members can view the detailed survey findings for
free by downloading the 2013 State of Search Marketing Report here. Past
reports can be viewed here.
To become a SEMPO Member and view the 2013 State of
Search Marketing Report, please click here.