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2015 Salary Survey

Stay tuned in Fall 2015 to participate in the next Search Salary Survey.

2013 Salary Survey Results

The 2013 Salary Survey Results are in! Download the survey for a look inside search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets, and more.

The 4th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with ClickZ and with analysis support from Conductor. The 23-question survey collected data from both in-house advertiser and third-party agency personnel including SEMPO members and non-members.

Key takeaways include:

  •  A 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
  • Top Salaries including for VPs decreased and the number of respondents in the top four salary ranges also decreased.
  • The average salary across the board decreased from $75, 543 to $68,600
  • Holistic marketing that included a combination of organic with paid grew by 11%. Additional growth in search combined with email and online media efforts.
  • 64% of respondents report up through the Marketing Department rather than to a Search or IT department.


SEMPO members can view the detailed survey findings for free by downloading the 2013 SEMPO Salary Survey. You can also see how the search marketing landscape industry is changing by viewing SEMPO’s past Salary Surveys viewed here.

Past Salary Surveys are available to non-SEMPO members as well but the current Salary Survey is only available to members. To become a SEMPO Member and view the 2013 Salary Survey results, please click here.

View the Google+ Hangout held on December 4, 2014 discussing the survey with SEMPO Local Group chairs and members: click here for more details.

The SEMPO Member's Only Webinar held on December 10 is accessible to members: click here for more details.

Check out the infographic on the blog here.


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