2013 Salary Survey Results
The 2013 Salary Survey Results are in! Download the survey for a look inside search
marketers’ salaries, job roles and responsibilities, verticals/segments,
compensation extras and perks, budgets, and more.
The 4th Annual Salary Survey was fielded by the
SEMPO Research Committee in conjunction with ClickZ and with analysis support from Conductor. The 23-question
survey collected data from both in-house advertiser and third-party agency
personnel including SEMPO members and non-members.
Key takeaways include:
- A 10% growth in
Entry Level Employees with 27% of respondents reporting they have been in
search from 0-3 years. The majority of these salaries were in the 0-$30K range
with some representation in the $30-$60K range.
- Top Salaries
including for VPs decreased and the number of respondents in the top four
salary ranges also decreased.
- The average
salary across the board decreased from $75, 543 to $68,600
marketing that included a combination of organic with paid grew by 11%.
Additional growth in search combined with email and online media efforts.
- 64% of
respondents report up through the Marketing Department rather than to a Search
or IT department.
SEMPO members can view the detailed survey findings for
free by downloading the 2013 SEMPO Salary Survey.
You can also see how the search marketing landscape industry is changing by
viewing SEMPO’s past Salary Surveys viewed here.
Past Salary Surveys are available to non-SEMPO members as
well but the current Salary Survey is only available to members. To become a
SEMPO Member and view the 2013 Salary Survey results, please click here.
Join us for a Google+ Hangout on December 4 to discuss the survey with SEMPO Local Group chairs and members - click here for more details.
The SEMPO Member's Only Webinar will be held on December 10 - click here for more details.
Check out the infographic on the blog here.